Welcome to the #EmptyMuseum

It is a place that creates a special connection between people and art. Its impressive architecture puts the finishing touch to the ensemble of buildings at “Am Alten Markt”. One house. A whole new function.

November 2017. Preliminary opening. After three years of constructions, the Barberini Museum is opening its doors to the public. With a great deal of passion for art, it presents the #EmptyMuseum visitors’ days.
January 2017. Opening. An exciting, new cultural venue in the capital of Brandenburg. CB.e assisted Director Ortrud Westheider’s team with the visitors’ days and opening event.

Their common motivation: sharing a love for art with their visitors.

Eventful stories of a house

The Palais Barberini can look back on a moving, eventful history. As early as the mid-nineteenth century, the house was far more than a representative residential space. It was already a place of public life and a stage for culture and art. A venue for concerts, lectures and (later on) light shows. The public library and a civil registry office occupied the building. We can only guess how many young people have slept in the Palais, using it as a youth hostel.  This lively history provided the inspiration for the #EmptyMuseum visitors’ days before the official opening of the institution. Every day is a glimpse into the past:

#EmptyMuseum: Architecture. Youth. Theatre. Literature. Film. Dance. Music.

A glimpse before the official opening. In late 2016, the Barberini Museum opened its doors to the curious public under the tagline #EmptyMuseum. The pre-opening took place ahead of the official opening in January, 2017. CB.e supported the project management.  The event was overwhelmingly popular: 24,500 excited visitors dropped by in just seven days. This excellent feedback showed how many residents of Potsdam have pleasant memories of the Palais Barberini and welcome its reinstatement to their city with open arms.

Some couples even got to formalise their union in this special environment: the Barberini Museum gave them the unique opportunity to tie the knot in a civil ceremony here.

Official opening in 2017

A number of celebrity guests heeded the call to Potsdam for the official opening in January, 2017. Hasso Plattner, benefactor and patron of the new art museum, led the opening ceremony for the first two exhibitions: “Impressionism. The art of landscapes” and “Modern classics. Liebermann, Munch, Nolde, Kandinsky”. Chancellor Angela Merkel also contributed a speech to the festive evening. Other guests included the Microsoft founder Bill Gates, moderator Günther Jauch and fashion designer Wolfang Joop.

We are looking forward to working on other exciting projects together in future.

#InstaWalk @ #EmptyMuseum