Since 1989, Berlin has been the city of freedom. It defines itself through its residents, who define themselves through their city in turn.
The relaunch of the be.berlin website needed to be modern and true to reality, reflecting the marketing campaign to a tee. We merged advertising, image-boosting and user-generated contents.
A personalised, real-time seismograph broadcasts current and relevant topics on the homepage. Automated social-media posts always keep the content stream flowing; corresponding hashtags are used to pool related contributions. They are curated and published on the homepage.
CB.e developed the concept, the social-media aggregator and the front-end and back-end of the website. We worked closely with DingDong GmbH when creating the social-media concept and posts for be.Berlin.