VISION ZERO. Zero accidents – for a healthy workplace! That is the goal of the German trade association for raw materials and the chemical industry (BG RCI). The organisation has developed a preventive strategy, which it presented to an interested audience at ACHEMA, the leading international trade fair for the process industry in Frankfurt am Main. CB.e developed a 200-square-metre booth for the trade association. It combined design, functionality and participation to ensure an informative and enjoyable experience for its visitors.
Under the tagline “Man and machine – a safe team”, CB.e raised awareness of occupational safety. Its tasks included the booth concept and realisation, 2D and 3D graphic services and the development of the exhibits. A large audience of people with an interest in the field got to interact with ten exhibits and engage with the topic of occupational safety. An activity space presented on a small stage got passersby involved.
Regular shows by the performance group “Theater Interaktiv” explained the various aspects of occupational safety with a lot of humour. Lectures by experts from BG RCI completed the programme.
ACHEMA is a leading trade fair with considerable international influence. This year’s presentation and the redesigned booth were a roaring success for BG RCI.