Public affairs: strategy, network, method

If a topic is not on the political agenda, no decisions will be made about it. Important topics must be placed strategically in places that matter. This requires a concept, trustworthy partners and a political network, which we will help you to develop. Besides face-to-face discussions, we create interfaces in the real and the digital world.

Strategy

We know what makes politicians and the media tick. We understand the procedures and conditions that make up political decision-making processes. We translate complicated topics and contents into the language of politics, push topics onto the political agenda and make voices heard.

Network

Networking creates trust. Trust creates connection. We create opportunities for discourse and plan new points of contact. We work with our political contacts at the operational level to get you in touch with opinion leaders and political decision-makers at the national, federal and European level. Even in our age of digital transformation, face-to-face discussion is an essential tool. It allows you to maintain political contacts and strategically shape policy.

But the social media and other digital tools exert increasing influence on political opinion-forming processes. This makes digital work in the field of public affairs all the more important. Together with our digital department, we get you ready to go online at the interface of policy, economy and society.

Method

We are a dialogue-based digital communications agency with expert design skills. We create a creative and relevant stage for your topics that is certain to catch the attention of the public. Our interdisciplinary teams of PR professionals, consultants, strategists, event experts, creative minds and videographers offer you advice and help you plan and realise your public-affairs projects. Interconnected ways of thinking and agile processes yield creative ideas and effective communication. We implement your project from start to finish.

Expertise

Strategic consultancy and issues management: Political analyses, monitoring, PA material, policy papers, the legislation process, agenda-setting

Stakeholder management: Political events, network analyses, stakeholder-mapping, political messages

Political campaigns: Newsroom, media relations, participation platforms, social-media campaigns, political storytelling, guerilla campaigning

Strong partnerships

CB.e has been a German affiliate partner of the KREAB network agency since 2017. KREAB is a strong, international partner with more than 45 years of experience in the fields of strategic communications and public affairs. The company operates in 25 countries with 40 nationalities.