With its new tour titled “It’s a colourful world”, the traditional company Faber-Castell wishes to foster creativity in children. It will stop in ten cities in Germany, Norway and Denmark to create the biggest children’s art book in the world.
CB.e is responsible for all regional and interregional PR work before and during the tour. Our tasks include communications with potential regional tour partners and the design of the campaign logo.
CB.e is developing a multi-layered communications strategy. The pillars of our concept: media partnerships with a focus on specific target groups, continuous information, a constant exchange with the trade press and intensive public-relations work on location. Graf von Faber-Castell will give personal interviews in some cities.