Veolia Environnement is the world’s leading provider of environmental services. CB.e had the challenging task of presenting and positioning the company in line with its economic significance and complex spectrum of services. We orchestrated the trade fair presentation of Veolia at E-World for the fourth year running.
First, we analysed the visual corporate design of the company. Then, we reinterpreted it in three dimensions and developed the concept. The result was a 3D corporate design for Veolia that is now being used for many communication measures. Its modular design allows it to be applied to a wide range of different spaces.
Touch display apps and motion graphics
We continued the booth design on a multi-medial level. Under the header “EntdeckeVeolia” (“DiscoverVeolia”),
a media wall with multiple components screens videos that convey brand values. Touchscreen terminals
provide in-depth information about the products and services of Veolia.
CB.e also developed an application containing specific company content depending on the individual trade fair. The interface of the app adapts to the advice set-up of each event. Spacious operating elements and a transparent menu structure guarantee quick and simple orientation. Videos, diagrams and other multimedia elements complete this source of information. A local, wireless network ensures that the advisors have access to the data, while the tablet functions as a communication interface between them and the trade fair visitors.