How a global brand influences a local area.

Mobility in a megapolis.

Hardly anyone in Berlin and Brandenburg gets around the corporation that is Bombardier Transportation. With metros, trains, e-busses and more, Bombardier is moving more than a billion passengers across the capital region – and counting. As a result, the company makes a substantial contribution to the regional mobility network.

Mid September, prior to InnoTrans 2018 – the key international fair for automotive and transport engineering – passengers got to know the international corporation as a regional brand as well. CB.e conceptualized and executed PR campaign #mitunsnachwoanders (translates to: with us to somewhere else) at Berliner Ostbahnhof station.

Berliners as well as guests oft the city were able to stage themselves at a destination of their choice with the help of a VR photo box – and received a printed photo of them at their chosen destination. If they posted the photo using the campaign hashtag, they were given a ticket to the all of Berlin and Brandenburg. Additionally, 20 monthly tickets were raffled off between all participants.

“With this campaign, we wanted to show our passengers what the global brand Bombardier – which Berlin is home to and that moves people everywhere in the world - stands for“, Andreas Dienemann, company spokesman, emphasizes. Bombardier is not only a central mobility provider, but also an important employer and economic factor in Berlin and Brandenburg.

Congenial to the campaign “Weltweit präsent. In Berlin zuhause.“ (translates to: Globally present. Home in Berlin.“) the entire inner city of Berlin was plastered with City Light Posters, digital City Light Boards and digital poster galleries – during the whole time of InnoTrans 2018. CB.e developed the key creative idea as well as the campaign concept and was reponsible for its implementation.

CB.e Bombardier #mitunsnachwoanders
CB.e Bombardier #mitunsnachwoanders
CB.e Bombardier #mitunsnachwoanders
CB.e Bombardier #mitunsnachwoanders